000 00446nam a2200133Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780470165065
082 _a658.827 VIN
100 _aVinjamuri, David
245 0 _aAccidental branding : how ordinary people build extraordinary brands
260 _aHoboken, NJ:
_bJohn Wiley & Sons, Inc,
_c2008
300 _axii, 212 p. ; 24 cm
650 _aBranding (Marketing) - United States - Case studies
999 _c9654
_d9654