000			00416nam a2200133Ia 4500
008			211224s9999 xx 000 0 und d
020			_a9788174367921
082			_a658.83430954 CHA
100			_aChanda, Pradip
245		2	_aA requiem for a brand : targeting the new-age consumer
260			_aNew Delhi: _bLotus Collection, Roli Books, _c2010
300			_axii, 138 p. ; 23 cm
650			_aBrand loyalty - Case studies
999			_c7378 _d7378