000 00377nam a2200133Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780415356480
082 _a658.802 KIT
245 2 _aA reader in marketing communications
260 _aLondon ; New York:
_bRoutledge,
_c2005
300 _axviii, 273 p. : ill. ; 26 cm
650 _aAdvertising
700 _aKitchen, Philip J
999 _c7321
_d7321