000 00437nam a2200157Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780071221115
082 _a658.87 PET
100 _aPeter, J. Paul
245 2 _aA preface to marketing management
250 _aTwelfth ed
260 _aBoston:
_bMcGraw-Hill/Irwin,
_c2011
300 _axiv, 258 p. : ill. ; 26 cm
650 _aMarketing - Management
700 _aDonnelly, James H
999 _c7145
_d7145