000 00450nam a2200145Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780142001905
082 _a658.827 BED
100 _aBedbury, Scott
245 2 _aA new brand world : 8 principles for achieving brand leadership in the 21st century
260 _aNew York:
_bPenguin Books,
_c2003
300 _axix, 220 p. ; 25 cm
650 _aBrand name products
700 _aFenichell, Stephen
999 _c6581
_d6581