000 | 00450nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 211224s9999 xx 000 0 und d | ||
020 | _a9780142001905 | ||
082 | _a658.827 BED | ||
100 | _aBedbury, Scott | ||
245 | 2 | _aA new brand world : 8 principles for achieving brand leadership in the 21st century | |
260 |
_aNew York: _bPenguin Books, _c2003 |
||
300 | _axix, 220 p. ; 25 cm | ||
650 | _aBrand name products | ||
700 | _aFenichell, Stephen | ||
999 |
_c6581 _d6581 |