000 00375nam a2200133Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780230636774
082 _a658.827 NAF
245 0 _aBrands rising : ...as products fall
260 _aNew York:
_bMacmillan,
_c2008
300 _axiv, 268 p. : ill. ; 25 cm
650 _aBrand name products
700 _aKrishnan, Omkumar
999 _c33890
_d33890