000			00435nam a2200133Ia 4500
008			211224s9999 xx 000 0 und d
020			_a9780415433242
082			_a658.827 ELL
245		0	_aBrands and brand management : critical perspectives on business and management
260			_aLondon ; New York: _bRoutledge, _c2009
300			_a4 v. : ill. ; 24 cm.
650			_aBrand name products - Management
700			_aElliott, Richard H
999			_c33888 _d33888