000 00447nam a2200145Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780470030752
082 _a658.827 IND
100 _aInd, Nicholas
245 0 _aBranding governance : a participatory approach to the brand building process
260 _aHoboken, NJ:
_bJohn Wiley & Sons,
_c2007
300 _axii, 276 p. ; 23 cm.
650 _aBranding (Marketing)
700 _aBjerke, Rune
999 _c33878
_d33878