000			00463nam a2200145Ia 4500
008			211224s9999 xx 000 0 und d
020			_a9780823058624
082			_a658.827 VAI
100			_aVaid, Helen
245		0	_aBranding : brand strategy, design, and implementation of corporate and product identity
250			_a1st ed
260			_aNew York: _bWatson-Guptill, _c2003
300			_a192 p. : col. ill. ; 24 cm.
650			_aBrand name products - Management
999			_c33873 _d33873