000 00415nam a2200145Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9788175542006
082 _a658.827 RAN
100 _aRandall, Geoffrey
245 0 _aBranding : a practical guide to planning your strategy
250 _a2nd ed
260 _aLondon ; Sterling, VA:
_bKogan Page,
_c2004
300 _avii, 184 p. ; 23 cm.
650 _aMarketing
999 _c33871
_d33871