000			00470nam a2200145Ia 4500
008			211224s9999 xx 000 0 und d
020			_a9780071398503
082			_a658.827 DAL
100			_aD'Alessandro, David F
245		0	_aBrand warfare : 10 rules for building the killer brand : lessons for new and old economy players
260			_aNew Delhi: _bMcGraw-Hill, _c2001
300			_axviii, 185 p. ; 24 cm.
650			_aBrand name products
700			_aOwens, Michele
999			_c33862 _d33862