000 00465nam a2200145Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780470862117
082 _a658.827 TAY
100 _aTaylor, David
245 0 _aBrand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
250 _aReprint
260 _aHoboken, NJ:
_bJ. Wiley,
_c2005
300 _axiii, 162 p. ; ill. : 24 cm.
650 _aBrand name products - Management
999 _c33859
_d33859