000 00466nam a2200145Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780230222434
082 _a658.827 FIO
100 _aFioroni, Michele
245 0 _aBrand storming : managing brands in the era of complexity
260 _aHoundmills, Basingstoke, Hampshire ; New York:
_bPalgrave Macmillan,
_c2009
300 _ax, 223 p. ; 25 cm
650 _aBrand name products
700 _aTitterton, Garry
999 _c33858
_d33858