000 00400nam a2200133Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780749444396
082 _a658.827 HAI
100 _aHaig, Matt
245 0 _aBrand royalty : how the world's top 100 brands thrive & survive
260 _aLondon ; Sterling, VA:
_bKogan Page,
_c2004
300 _avi, 314 p. : ill. ; 23 cm.
650 _aMarketing
999 _c33856
_d33856