000			00449nam a2200145Ia 4500
008			211224s9999 xx 000 0 und d
020			_a9780070581593
082			_a658.827 SEN
100			_aSengupta, Subroto
245		0	_aBrand positioning: strategies for competitive advantage
250			_a2nd ed
260			_aNew York: _bMcGraw-Hill Higher Education, _c2010
300			_axiv, 297 p. : ill. (some col.) ; 23 cm
650			_aBrand name products
999			_c33854 _d33854