000			00447nam a2200133Ia 4500
008			211224s9999 xx 000 0 und d
020			_a9780743249386
082			_a658.827 AAK
100			_aAaker, David A
245		0	_aBrand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
260			_aNew York: _bFree Press, _c2004
300			_axviii, 348 p. : ill. ; 24 cm.
650			_aBrand name products - Management
999			_c33853 _d33853