000 00411nam a2200133Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780749436780
082 _a658.827 BAS
245 0 _aBrand new brand thinking : brought to life by 11 experts who do
260 _aLondon:
_bKogan Page,
_c2002
300 _ax, 212 p. : ill. ; 24 cm.
650 _aAdvertising - Brand name products
700 _aBaskin, Merry
999 _c33848
_d33848