| 000 | 00419nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 211224s9999 xx 000 0 und d | ||
| 020 | _a9781578512218 | ||
| 082 | _a658.421 KOE | ||
| 100 | _aKoehn, Nancy F | ||
| 245 | 0 | _aBrand new : how entrepreneurs earned consumers' trust from Wedgwood to dell | |
| 260 |
_aBoston, MA: _bHarvard Business School, _c2001 |
||
| 300 | _a469 p. : ill. ; 24 cm. | ||
| 650 | _aBusinesspeople | ||
| 999 |
_c33847 _d33847 |
||