000 00470nam a2200133Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780333930984
082 _a381.4561510973 BLA
245 0 _aBrand medicine : the role of branding in the pharmaceutical industry
260 _aHoundmills, Basingstoke, Hampshire ; New York:
_bPalgrave,
_c2001
300 _axxvi, 308 p. : ill. (some col.) ; 24 cm.
650 _aBrand choice - United States
700 _aBlackett, Tom
999 _c33845
_d33845