000			00399nam a2200145Ia 4500
008			211224s9999 xx 000 0 und d
020			_a9781847398352
082			_a658.5 AAK
100			_aAaker, David A
245		0	_aBrand leadership
260			_aLondon: _bPocket, _c2009
300			_axii, 351 p. : ill. ; 20 cm.
650			_aBrand name products -- Management
700			_aJoachimsthaler, Erich
999			_c33843 _d33843