| 000 | 00459nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 211224s9999 xx 000 0 und d | ||
| 020 | _a9780470027516 | ||
| 082 | _a658.827 GRA | ||
| 100 | _aGrant, John | ||
| 245 | 0 | _aBrand innovation manifesto : how to build brands, redefine markets, and defy conventions | |
| 260 |
_aHoboken, NJ: _bJohn Wiley & Sons, _c2006 |
||
| 300 | _axvii, 310 p. : ill. ; 23 cm. | ||
| 650 | _aBrand name products - Psychological aspects | ||
| 999 |
_c33841 _d33841 |
||