000 00422nam a2200145Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780749457013
082 _a658.827 PRI
100 _aPringle, Hamish
245 0 _aBrand immortality : how brands can live long and prosper
260 _aLondon:
_bKogan Page,
_c2008
300 _axi, 320 p. : ill. ; 24 cm.
650 _aBrand name products
700 _aField, Peter
999 _c33840
_d33840