000			00441nam a2200133Ia 4500
008			211224s9999 xx 000 0 und d
020			_a9780805812848
082			_a659.1 AAK
245		0	_aBrand equity & advertising : advertising's role in building strong brands
260			_aNew York: _bPsychology Press, _c2009
300			_ax, 380 p. : ill. ; 23 cm.
650			_aAdvertising - Brand name products - Congresses
700			_aAaker, David A
999			_c33836 _d33836