000 | 00443nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 211224s9999 xx 000 0 und d | ||
020 | _a9780749437978 | ||
082 | _a658.827 LEP | ||
100 | _aLePla, F. Joseph | ||
245 | 0 | _aBrand driven : the route to integrated branding through great leadership | |
260 |
_aLondon: _bKogan Page, _c2003 |
||
300 | _axvi, 334 p. : ill. ; 25 cm. | ||
650 | _aBranding (Marketing) | ||
700 | _aDavis, Susan V | ||
999 |
_c33834 _d33834 |