000 00443nam a2200145Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780749437978
082 _a658.827 LEP
100 _aLePla, F. Joseph
245 0 _aBrand driven : the route to integrated branding through great leadership
260 _aLondon:
_bKogan Page,
_c2003
300 _axvi, 334 p. : ill. ; 25 cm.
650 _aBranding (Marketing)
700 _aDavis, Susan V
999 _c33834
_d33834