000 00379nam a2200133Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780471263036
082 _a658.827 TRO
100 _aTrout, Jack
245 0 _aBig brands, big trouble : lessons learned the hard way
260 _aHoboken, NJ:
_bWiley,
_c2001
300 _ax, 223 p. ; 24 cm.
650 _aBrand name products
999 _c30085
_d30085