000 | 00395nam a2200133Ia 4500 | ||
---|---|---|---|
008 | 211224s9999 xx 000 0 und d | ||
020 | _a9780470011461 | ||
082 | _a658.8 KAS | ||
245 | 0 | _aBeyond traditional marketing : innovations in marketing practice | |
260 |
_aHoboken, N.J: _bWiley, _c2005 |
||
300 | _axvi,308 p. ; ill. ; 21 cm. | ||
650 | _aMarketing | ||
700 | _aJeannet, Jean-Pierre | ||
999 |
_c29791 _d29791 |