000 00395nam a2200133Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780470011461
082 _a658.8 KAS
245 0 _aBeyond traditional marketing : innovations in marketing practice
260 _aHoboken, N.J:
_bWiley,
_c2005
300 _axvi,308 p. ; ill. ; 21 cm.
650 _aMarketing
700 _aJeannet, Jean-Pierre
999 _c29791
_d29791