000 00414nam a2200133Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9781578519514
082 _a658.406 ZOO
100 _aZook, Chris
245 0 _aBeyond the core : expand your market without abandoning your roots
260 _aBoston, MA:
_bHarvard Business School,
_c2004
300 _axv, 214 p. : ill. ; 24 cm.
650 _aCorporate profits
999 _c29682
_d29682