| 000 | 00395nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 211224s9999 xx 000 0 und d | ||
| 020 | _a9780814473832 | ||
| 082 | _a658.8 KEL | ||
| 100 | _aKelly, Lois | ||
| 245 | 0 | _aBeyond buzz : the next generation of word-of-mouth marketing | |
| 260 |
_aNew York: _bAMACOM, _c2007 |
||
| 300 | _ax, 228 p. : ill. ; 24 cm. | ||
| 650 | _aCommunication in marketing | ||
| 999 |
_c29426 _d29426 |
||