000 00458nam a2200145Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780131888654
082 _a658.827 KEL
100 _aKeller, Kevin Lane
245 0 _aBest practice cases in branding : lessons from the world's strongest brands
250 _a3rd ed
260 _aUpper Saddle River, NJ:
_bPearson, Prentice-Hall,
_c2008
300 _a0
650 _aBranding (Marketing) -- Case studies
999 _c28963
_d28963