000 | 00458nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 211224s9999 xx 000 0 und d | ||
020 | _a9780131888654 | ||
082 | _a658.827 KEL | ||
100 | _aKeller, Kevin Lane | ||
245 | 0 | _aBest practice cases in branding : lessons from the world's strongest brands | |
250 | _a3rd ed | ||
260 |
_aUpper Saddle River, NJ: _bPearson, Prentice-Hall, _c2008 |
||
300 | _a0 | ||
650 | _aBranding (Marketing) -- Case studies | ||
999 |
_c28963 _d28963 |