| 000 | 00429nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 211224s9999 xx 000 0 und d | ||
| 020 | _a9780074636640 | ||
| 082 | _a658.827 JON | ||
| 100 | _aJones, John Philip | ||
| 245 | 0 | _aBehind powerful brands : from strategy to campaign | |
| 260 |
_aNew Delhi: _bTata McGraw-Hill Pub. Co, _c2000 |
||
| 300 | _axii, 322 p. : ill ; 24 cm. | ||
| 650 | _aAdvertising - Brand name products - India | ||
| 999 |
_c28268 _d28268 |
||