000 | 00424nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 211224s9999 xx 000 0 und d | ||
020 | _a9781591391456 | ||
082 | _a658.8343 GIL | ||
100 | _aGilmore, James H | ||
245 | 0 | _aAuthenticity : what consumers really want | |
260 |
_aBoston: _bHarvard Business School, _c2007 |
||
300 | _axiii, 299 p. : ill. ; 25 cm | ||
650 | _aConsumer behavior | ||
700 | _aPine, B. Joseph | ||
999 |
_c24574 _d24574 |