000 00424nam a2200145Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9781591391456
082 _a658.8343 GIL
100 _aGilmore, James H
245 0 _aAuthenticity : what consumers really want
260 _aBoston:
_bHarvard Business School,
_c2007
300 _axiii, 299 p. : ill. ; 25 cm
650 _aConsumer behavior
700 _aPine, B. Joseph
999 _c24574
_d24574