000 00468nam a2200145Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9781403916600
082 _a658.80072 BUB
100 _aBuber, Renate
245 0 _aApplying qualitative methods to marketing management research
260 _aNew York:
_bPalgrave Macmillan,
_c2004
300 _axx, 292 p. : ill. ; 23 cm
650 _aMarketing - Management - Research - Methodology
700 _aGadner, Johannes
999 _c20933
_d20933