000 00412nam a2200145Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9788131701607
082 _a658.4012 RAO
100 _aRao, Vithala R
245 0 _aAnalysis for strategic marketing
260 _aUpper Saddle River, NJ:
_bAddison Wesley,
_c1998
300 _axiii, 514 p. : ill. ; 24 cm
650 _aMarketing
700 _aSteckel, Joel H
999 _c18261
_d18261