| 000 | 00387nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 211224s9999 xx 000 0 und d | ||
| 020 | _a9780195693072 | ||
| 082 | _a658.802 SCA | ||
| 100 | _aScaria, Arul George | ||
| 245 | 0 | _aAmbush marketing : game within a game | |
| 260 |
_aOxford: _bOxford University Press, _c2008 |
||
| 300 | _axvii, 217 p. ; 24 cm | ||
| 650 | _aCorporate sponsorship | ||
| 999 |
_c15635 _d15635 |
||