000			00450nam a2200145Ia 4500
008			211224s9999 xx 000 0 und d
020			_a9780071508285
082			_a658.800285 VOL
100			_aVollmer, Christopher
245		0	_aAlways on : advertising, marketing and media in an era of consumer control
260			_aNew York: _bMcGraw Hill, _c2008
300			_a215 p. : ill. ; 21 cm
650			_aConsumer behavior
700			_aPrecourt, Geoffrey
999			_c15409 _d15409