000 00411nam a2200133Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780470032183
082 _a658.044 DAR
100 _aDarby, Mark
245 0 _aAlliance brand : fulfilling the promise of partnering
260 _aHoboken, NJ:
_bJohn Wiley & Sons,
_c2006
300 _axxxii, 376 p. : ill. ; 24 cm
650 _aStrategic alliances (Business)
999 _c15051
_d15051