000			00454nam a2200145Ia 4500
008			211224s9999 xx 000 0 und d
020			_a9780324593600
082			_a659.802 SHI
100			_aShimp, Terence A
245		0	_aAdvertising, promotion, and other aspects of integrated marketing communications
250			_a8th ed
260			_aMason, OH: _bSouth-Western Cengage Learning, _c2010
300			_axx, 668 p. : ill.; 29 cm
650			_aAdvertising
999			_c12633 _d12633