000 00381nam a2200133Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9788120327399
082 _a659.144 STA
245 0 _aAdvertising, promotion, and new media
260 _aNew Delhi:
_bPrentice-Hall of India,
_c2005
300 _axii, 380 p. : ill. ; 23 cm
650 _aAdvertising
700 _aFaber, Ronald J
999 _c12632
_d12632