| 000 | 00473nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 211224s9999 xx 000 0 und d | ||
| 020 | _a9788120325296 | ||
| 082 | _a659.111 KEL | ||
| 100 | _aKelley, Larry D | ||
| 245 | 0 | _aAdvertising media planning: a brand management approach | |
| 250 | _aIndian reprint | ||
| 260 |
_aNew Delhi: _bPHI Learning, _c2004 |
||
| 300 | _avii, 144 p. : ill. ; 23 cm | ||
| 650 | _aAdvertising media planning | ||
| 700 | _aJugenheimer, Donald W | ||
| 999 |
_c12622 _d12622 |
||