000 00439nam a2200157Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780071703123
082 _a659.111 SIS
100 _aSissors, Jack Zanville
245 0 _aAdvertising media planning
250 _a7th ed
260 _aNew York:
_bMcGraw Hill,
_c2010
300 _axiv, 480 p. : ill., map ; 24 cm
650 _aAdvertising media planning
700 _aBaron, Roger B
999 _c12621
_d12621