000 00445nam a2200133Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780071422147
082 _a659.103 SUR
100 _aSurmanek, Jim
245 0 _aAdvertising media a to Z : the definitive resource for media planning, buying, and research
260 _aNew York:
_bMcGraw-Hill,
_c2004
300 _aviii, 337 p. ; 23 cm
650 _aAdvertising media planning - Dictionaries
999 _c12620
_d12620