000			00442nam a2200145Ia 4500
008			211224s9999 xx 000 0 und d
020			_a9780074517802
082			_a659.1 MOH
100			_aMohan, Manendra
245		0	_aAdvertising management : concepts and cases
250			_a30th reprint
260			_aNew Delhi: _bTata McGraw Hill Education, _c2010
300			_axi, 418 p. : ill. (some col.) ; 24 cm
650			_aAdvertising - Management
999			_c12618 _d12618