| 000 | 00489nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 211224s9999 xx 000 0 und d | ||
| 020 | _a9781741755992 | ||
| 082 | _a659.1019 SUT | ||
| 100 | _aSutherland, Max | ||
| 245 | 0 | _aAdvertising and the mind of the consumer : what works, what doesn't, and why | |
| 250 | _aRevised 3rd international ed | ||
| 260 |
_aCrows Nest, N.S.W: _bAllen & Unwin, _c2010 |
||
| 300 | _axii, 366 p. : ill. ; 23 cm | ||
| 650 | _aAdvertising - Psychological aspects | ||
| 999 |
_c12610 _d12610 |
||