| 000 | 00417nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 211224s9999 xx 000 0 und d | ||
| 020 | _a9788131503881 | ||
| 082 | _a659.1 SHI | ||
| 100 | _aShimp, Terence A | ||
| 245 | 0 | _aAdvertising and promotion : an IMC approach | |
| 250 | _aIndian ed | ||
| 260 |
_aMason, OH: _bSouth-Western / Cengage Learning, _c2007 |
||
| 300 | _a650 p. : ill. ; 25 cm | ||
| 650 | _aAdvertising | ||
| 999 |
_c12604 _d12604 |
||