000 00460nam a2200145Ia 4500
008 211224s9999 xx 000 0 und d
020 _a9780230633896
082 _a659.10954 BHA
100 _aBhatia, Tej K
245 0 _aAdvertising & marketing in rural India : language, culture, and communication
250 _a2nd ed
260 _aNew Delhi:
_bMacmillan India,
_c2009
300 _axxvii, 327 p. : chiefly col. ill. ; 25 cm
650 _aAdvertising - India
999 _c12598
_d12598