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Results of search for 'su:"Marketing - Case studies"'
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Authors
Bennett, Anthony G
Keller, Kevin Lane
Topics
Branding (Marketing)...
Marketing - Case stu...
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1.
Best practice cases in branding : lessons from the world's strongest brands
by
Keller, Kevin Lane
Edition:
3rd ed
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Upper Saddle River, NJ:
Pearson, Prentice-Hall,
2008
Availability:
No items available.
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2.
Big book of marketing : lessons and best practices from the world's greatest companies
by
Bennett, Anthony G
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New York:
McGraw-Hill,
2010
Availability:
No items available.
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