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1.
Advanced brand management :managing brands in a changing world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ: John Wiley & Sons, 2010
Availability: No items available.

2.
Brands and brand management : critical perspectives on business and management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York: Routledge, 2009
Availability: No items available.

3.
Brands and brand management : contemporary research perspectives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, 2010
Availability: No items available.

4.
Branding : brand strategy, design, and implementation of corporate and product identity by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Watson-Guptill, 2003
Availability: No items available.

5.
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout by
Edition: Reprint
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ: J. Wiley, 2005
Availability: No items available.

6.
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Free Press, 2004
Availability: No items available.

7.
Brand leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Pocket, 2009
Availability: No items available.

8.
Building strong brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Pocket Books, 1996
Availability: Items available for loan: ACL (1)Call number: 658.827 AAK.

9.
CEO of earth : a ground-breaking guide to building the ultimate brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Milton: John Wiley & Sons Australia, Ltd, 2010
Availability: Items available for loan: ACL (1)Call number: 658.8 HAM.

10.
Connective branding : building brand equity in a demanding world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ: Wiley, 2008
Availability: Items available for loan: ACL (1)Call number: 658.827 FIS.

11.
Corporate reputations, branding and people management : a strategic approach to HR by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston: Butterworth-Heinemann, 2007
Availability: Items available for loan: ACL (1)Call number: 658.3 MAR.

12.
Creating corporate reputations: identity, image, and performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Oxford University Press, 2002
Availability: Items available for loan: ACL (1)Call number: 658.4 DOW.

13.
Creating corporate reputations : identity, image, and performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Oxford University Press, 2001
Availability: Items available for loan: ACL (1)Call number: 659.2 DOW.

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