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1.
About face : the secrets of emotionally effective advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Kogan Page, 2010
Availability: No items available.

2.
Advertising exposure, memory, and choice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Psychology Press, 1993
Availability: No items available.

3.
Advertising and the mind of the consumer : what works, what doesn't, and why by
Edition: Revised 3rd international ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Crows Nest, N.S.W: Allen & Unwin, 2010
Availability: No items available.

4.
Consumer behavior and advertising involvement : selected works of Herbert E. Krugman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge/Taylor & Francis, 2008
Availability: Items available for loan: ACL (1)Call number: 658.8342 KRU.

5.
Diversity in advertising : broadening the scope of research directions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mahwah, N. J: Lawrence Erlbaum, 2004
Availability: Items available for loan: ACL (1)Call number: 659.108 WIL.

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