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1.
Beyond buzz : the next generation of word-of-mouth marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: AMACOM, 2007
Availability: No items available.

2.
Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill, 2006
Availability: Items available for loan: ACL (1)Call number: 658.85 ALL.

3.
Convergence marketing : running with the centaurs : strategies for reaching the new hybrid consumer by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ: Financial Times Prentice Hall, 2002
Availability: Items available for loan: ACL (1)Call number: 658.8 WIN.

4.
Culture and positioning as determinants of strategy : personality and the business organization by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke, Hampshire ; New York: Palgrave Macmillan, 2004
Availability: Items available for loan: ACL (1)Call number: 658.8 ELL.

5.
Customer communications : Gill Wood of marketing knowledge by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam: Elsevier, 2006
Availability: Items available for loan: ACL (1)Call number: 659.1 WOO.

6.
Customer communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston: Elsevier Butterworth Heinmann, 2006
Availability: Items available for loan: ACL (1)Call number: 658.802 WOO.

7.
Dictionary of marketing communications by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, CA: Sage, 2004
Availability: Items available for loan: ACL (1)Call number: 380.103 GOV.

8.
Direct marketing by
Edition: 1st Jaico impression
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai: Jaico Publishing House, 2006
Availability: Items available for loan: ACL (1)Call number: 658.872 HAY.

9.
Division of labor, variability, coordination, and the theory of firms and markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Deventer, The Netherlands ; Boston, MA: Kluwer Academic Publishers, 1996
Availability: Items available for loan: ACL (1)Call number: 338 CAM.

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