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	1.		Behind powerful brands : from strategy to campaign by Jones, John Philip Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Tata McGraw-Hill Pub. Co, 2000 Availability: No items available. Add to cart (remove)
	2.		Brand new brand thinking : brought to life by 11 experts who do by Baskin, Merry Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Kogan Page, 2002 Availability: No items available. Add to cart (remove)
	3.		Brand equity & advertising : advertising's role in building strong brands by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Psychology Press, 2009 Availability: No items available. Add to cart (remove)
	4.		Designing brand identity : an essential guide for the entire branding team by Wheeler, Alina Edition: 3rd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J: John Wiley & Sons, 2009 Availability: Items available for loan: ACL (1)Call number: 658.827 WHE. Place hold Add to cart (remove)
	5.		Differentiate or die : survival in our era of killer competition by Trout, Jack Rivkin, Steve Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai: Westland, 2010 Availability: Items available for loan: ACL (1)Call number: 658.8 TRO. Place hold Add to cart (remove)
	6.		Brand sense : sensory secrets behind the stuff we buy by Lindström, Martin Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; Sterling, VA: Kogan Page, 2010 Availability: Items available for loan: ACL (1)Call number: 658.827 LIN. Place hold Add to cart (remove)
	7.		Brand sense : sensory secrets behind the stuff we buy by Lindström, Martin Edition: 1st Free Press trade pbk. ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York: Free Press, 2010 Availability: Items available for loan: ACL (1)Call number: 658.827 LIN. Place hold Add to cart (remove)

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